[{"data":1,"prerenderedAt":261},["ShallowReactive",2],{"landing-birthday-countdown-calendar-en":3},{"id":4,"title":5,"badge":6,"body":7,"bottomCta":242,"bottomCtaPs":243,"bottomCtaPsTag":244,"bottomCtaSign":245,"bottomCtaText":246,"bottomCtaTitle":247,"cta":242,"ctaLink":248,"description":249,"extension":250,"heroImage":244,"image":244,"meta":251,"navigation":252,"path":253,"secondaryCta":254,"secondaryCtaLink":255,"seo":256,"slug":257,"stem":258,"toc":244,"translationKey":259,"__hash__":260},"landings\u002Fen\u002Flandings\u002Fbirthday-countdown-calendar.md","The Birthday Countdown Calendar That Lasts All Month","Birthday countdown",{"type":8,"value":9,"toc":222},"minimark",[10,15,19,27,30,50,53,57,60,63,72,74,78,81,84,95,100,102,106,109,113,115,119,122,125,131,135,142,144,148,151,158,160,164,169,172,176,179,183,186,190,193,197,200,204,207,209,213,216],[11,12,14],"h2",{"id":13},"a-birthday-that-lasts-all-month","A birthday that lasts all month",[16,17,18],"p",{},"You know how a birthday actually goes. The morning texts arrive in a little rush, there's a dinner, a cake with roughly the right number of candles, and then somehow by nine in the evening it's already winding down and they're rinsing plates. One day, meant to hold a whole year of how much they matter to you.",[16,20,21,22,26],{},"So don't give them the day. Give them the month before it. ",[23,24,25],"strong",{},"A birthday countdown puts something behind each morning of the run-up:"," a photo from a year they'd forgotten, a question you've been meaning to ask, your voice on an ordinary Tuesday, a sealed letter for the morning they wake up a year older. One surprise a day, all the way to the big one.",[16,28,29],{},"There's nothing to download, on either side. You fill it in your browser, they open it in theirs, one morning at a time while their day comes closer.",[31,32],"landing-golden-path",{"finaleDate":33,"finaleLabel":34,"finaleNum":35,"forLabel":36,"letterFront":37,"letterTag":38,"note":39,"polaCaption":40,"polaTag":41,"questAnswer":42,"questQuestion":43,"questTag":44,"recipient":45,"title":46,"voiceCaption":47,"voiceTag":48,"voiceTime":49},"May 9","the big three-oh","30","for","for the last night\nof your twenties","morning 29","twenty-nine little\nmornings, then this","you at six, same laugh","morning 4","actually learn to surf","One thing to finally do at thirty?","morning 20","Maya","Thirty mornings until thirty · from Théo","your dad, off-key","morning 12","0:41",[51,52],"hr",{},[11,54,56],{"id":55},"you-fill-it-they-unveil-it","You fill it, they unveil it",[16,58,59],{},"You build the countdown from your side, in the weeks before, whenever you get a quiet minute: a letter one night, a photo dug out of an old folder on Sunday, a voice note recorded in the car. Nothing goes out while you work, and they don't see a thing until you're ready.",[16,61,62],{},"When it feels right, you send them one link. There's no account and nothing to install: it opens in their browser, on their phone, in their language. From then on, one day unseals every morning, right up to their birthday.",[64,65],"landing-two-sides",{":they":66,":you":67,"editorAlt":68,"linkLabel":69,"phoneAlt":70,"urlLabel":71},"{\"title\":\"They *unveil* it.\",\"sub\":\"One morning at a time, up to the big day.\"}","{\"title\":\"You *fill* it.\",\"sub\":\"In the weeks before their birthday.\"}","The Unveil editor, where you fill a day of the birthday countdown","one link","The same day, unveiled on their phone on their birthday morning","your private creation link",[51,73],{},[11,75,77],{"id":76},"days-that-build-to-the-big-one","Days that build to the big one",[16,79,80],{},"What goes behind morning 15? The things you'd say if you weren't a little shy about saying them, saved for the right day. The photo from a birthday ten years ago. The voice note from someone who couldn't be there. The question you actually want the answer to. And the closer it gets to their day, the more each morning is allowed to mean.",[16,82,83],{},"Some mornings carry more weight than others. The one a week out, when the excitement starts. Their last morning at the age they are now. Hang your best surprises where the countdown is already building.",[85,86],"landing-formats-mosaic",{":letter":87,":morePills":88,":playlist":89,":polaroid":90,":question":91,":video":92,":voice":93,"moreLead":94},"{\"note\":\"morning 30 · their birthday\",\"salutation\":\"happy birthday, you,\",\"body\":\"Thirty mornings, and every one of them was me finding another reason. Here's the last one: it's finally today, and I get to say it out loud. Happy birthday.\",\"closing\":\"all of it,\",\"signature\":\"Théo\"}","[{\"icon\":\"scratch\",\"label\":\"scratch cards\"},{\"icon\":\"photo\",\"label\":\"photos\"},{\"icon\":\"gallery\",\"label\":\"galleries\"},{\"icon\":\"story\",\"label\":\"stories\"},{\"icon\":\"slider\",\"label\":\"slideshows\"},{\"icon\":\"text\",\"label\":\"notes\"}]","{\"note\":\"morning 2 · a playlist\",\"title\":\"the year in songs\",\"sub\":\"30 songs · 96 min\"}","{\"note\":\"morning 6 · a polaroid\",\"caption\":\"your seventh, cake everywhere\"}","{\"note\":\"morning 20 · a question\",\"q\":\"Where should we go for the big one?\",\"answer\":\"somewhere with a sea.\",\"button\":\"Send my answer\"}","{\"note\":\"morning 24 · everyone, filmed\"}","{\"note\":\"morning 12 · your dad, recorded\",\"time\":\"0:41\"}","and six more…",[96,97],"inline-cta",{"href":98,"text":99},"\u002Fall-the-formats","See all twelve formats up close",[51,101],{},[11,103,105],{"id":104},"three-steps-to-the-big-day","Three steps to the big day",[16,107,108],{},"Start it some evening when you've got the house to yourself: their name, their birthday, how many mornings you want to fill. Then take your time, one day an evening, until the countdown catches up with the calendar.",[110,111],"landing-steps",{":items":112},"[{\"title\":\"Create\",\"text\":\"Their name, their birthday, the number of mornings.\"},{\"title\":\"Fill\",\"text\":\"Photos, letters, voice notes. A little of you behind each day.\"},{\"title\":\"Share\",\"text\":\"One link to send. The countdown to their day begins.\"}]",[51,114],{},[11,116,118],{"id":117},"the-letter-for-the-morning-of","The letter for the morning of",[16,120,121],{},"There's one surprise that matters more than the rest: the letter for the birthday morning itself. Written weeks ahead and sealed until the day, so it doesn't sit in a chat waiting to be scrolled past early. It arrives with a wax seal, on the right morning, and unfolds on their screen line by line.",[16,123,124],{},"You know which morning they'll want it: the one they wake up on their actual birthday, before the day fills up with everyone else. Put your words exactly there, and let them read it alone first. If you're staring at a blank first line, a little inspiration helps.",[126,127],"landing-reveal",{":letter":128,":tags":129,"date":33,"day":35,"time":130},"{\"salutation\":\"on the morning you turn thirty,\",\"body\":\"You're the first one awake, aren't you. Look at the tile you just tapped: no mornings left to count. I've been keeping a secret for a month, and this is it. Go put the kettle on, the day is all yours.\",\"closing\":\"happy birthday, love,\",\"signature\":\"Théo\"}","{\"sealed\":\"sealed\",\"morning\":\"their morning\",\"unveiled\":\"unveiled\"}","7:30 am",[96,132],{"href":133,"text":134},"\u002Finspirations\u002Fbirthday-countdown-calendar-ideas","Thirty ideas for what goes behind each morning",[136,137,139],"quote",{"author":138},"Priya, 31",[16,140,141],{},"My partner made me one for the month before my birthday. The morning of, there was a letter waiting before I'd even found my phone properly. I read it twice, then cried into my coffee. Best thing anyone's given me.",[51,143],{},[11,145,147],{"id":146},"for-everyone-whose-day-it-is","For everyone whose day it is",[16,149,150],{},"A partner usually starts it, but a birthday belongs to more people than that. The best friend three time zones away who can't be at the party. The parent turning a big round number, who insists they don't want a fuss. The kid counting sleeps like each one lasts a year. Anywhere someone has a day coming, a countdown to it belongs.",[152,153],"landing-occasions",{":anniversary":154,":birthday":155,":distance":156,":justBecause":157},"{\"title\":\"The milestone\",\"tagline\":\"Thirty, forty, fifty. The big round numbers.\",\"tab\":\"Day 30\",\"line1\":\"Thirty years,\",\"line2\":\"and just hitting your stride.\"}","{\"title\":\"The final stretch\",\"tagline\":\"The last mornings before the day itself.\",\"note\":\"their birthday\",\"days\":[{\"num\":\"28\",\"date\":\"May 7\"},{\"num\":\"29\",\"date\":\"May 8\"},{\"num\":\"30\",\"date\":\"May 9\"}]}","{\"title\":\"Miles away\",\"tagline\":\"Their birthday, from the wrong side of the map.\",\"cities\":[{\"name\":\"London\",\"time\":\"8:02\",\"mer\":\"am\",\"note\":\"her morning\"},{\"name\":\"Chicago\",\"time\":\"2:02\",\"mer\":\"am\",\"note\":\"your night\"}]}","{\"title\":\"For a kid\",\"tagline\":\"When the sleeps are the whole point.\",\"caption\":\"ten more sleeps\"}",[51,159],{},[11,161,163],{"id":162},"questions-before-the-big-day","Questions before the big day",[165,166,168],"h3",{"id":167},"do-we-need-to-download-an-app","Do we need to download an app?",[16,170,171],{},"No. The countdown lives at a private link and opens in the browser, on any phone. You on iPhone and them on Android changes nothing, and there's no account for them to create.",[165,173,175],{"id":174},"is-it-free","Is it free?",[16,177,178],{},"Yes: a free countdown holds up to 31 days of photos and written words, in the Dawn atmosphere. The complete version is about ten dollars, paid once, no subscription, and unlocks all twelve formats, nine atmospheres and a password option.",[165,180,182],{"id":181},"how-many-days-before-the-birthday-should-it-run","How many days before the birthday should it run?",[16,184,185],{},"Whatever fits. A full month makes the birthday last all month, but plenty of people start a week or two out, one surprise a morning until the day. It holds up to 31 days, so the whole run-up is yours if you want it.",[165,187,189],{"id":188},"can-more-than-one-person-add-to-it","Can more than one person add to it?",[16,191,192],{},"The calendar is built from one account, so one person holds the link, but the days can come from everyone: a photo from an old friend, a voice note from a parent, a letter from the group. You gather them in, and they open them one morning at a time. It makes a lovely group gift for a big birthday.",[165,194,196],{"id":195},"can-they-open-a-day-early","Can they open a day early?",[16,198,199],{},"No. Sealed days stay sealed until their morning, no matter how much they tap. (They will tap. The tile gives a little shake and keeps the secret.)",[165,201,203],{"id":202},"what-can-i-put-inside-each-day","What can I put inside each day?",[16,205,206],{},"Photos and written words to begin with, and those are free. The complete version adds sealed letters, voice notes, little films, galleries, playlists, and questions they can answer back.",[51,208],{},[11,210,212],{"id":211},"the-morning-its-finally-their-day","The morning it's finally their day",[16,214,215],{},"One morning, the countdown runs out, and it's the day itself. They wake up, reach for their phone, and there's one last tile with no number left to count. After that the day belongs to everyone, but this first part, before the world is awake, is yours.",[16,217,218,221],{},[23,219,220],{},"A birthday is one day, and it's over too fast. A month of small mornings leading up to it isn't."," Start small: day one, a photo you love, a sentence you mean exactly the way it reads.",{"title":223,"searchDepth":224,"depth":224,"links":225},"",2,[226,227,228,229,230,231,232,241],{"id":13,"depth":224,"text":14},{"id":55,"depth":224,"text":56},{"id":76,"depth":224,"text":77},{"id":104,"depth":224,"text":105},{"id":117,"depth":224,"text":118},{"id":146,"depth":224,"text":147},{"id":162,"depth":224,"text":163,"children":233},[234,236,237,238,239,240],{"id":167,"depth":235,"text":168},3,{"id":174,"depth":235,"text":175},{"id":181,"depth":235,"text":182},{"id":188,"depth":235,"text":189},{"id":195,"depth":235,"text":196},{"id":202,"depth":235,"text":203},{"id":211,"depth":224,"text":212},"Create their countdown","keep your best surprise for the morning itself. the tile they open before the day begins deserves the most of you.",null,"With all the care in the world, the Unveil team.","However many there are, they don't have to be ordinary. Fill the first one tonight: a photo you love, a few honest words. The rest will follow, morning by morning.","How many mornings until their birthday?","\u002Fcreate","A birthday countdown calendar that lasts all month. Behind each morning before the big day, a photo, a letter, your voice. One surprise a day, no app needed.","md",{},true,"\u002Fen\u002Flandings\u002Fbirthday-countdown-calendar","See the demo","\u002Fdemo",{"title":5,"description":249},"birthday-countdown-calendar","en\u002Flandings\u002Fbirthday-countdown-calendar","occasion-birthday","qAXCTQH9SnA0n5786e2MIvaMV3De-fT8B3TmOVyk71c",1784245562898]